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Blocked Words

Client:

Nezeril nose spray (through Åkestam.Holst during internship)

Brief:

Create a print ad for one of your current clients. Newspaper competition.

Insight:

It’s hard to pronounce certain words if you have a stuffy nose.

Concept:

Blocked Words

My role:

Idea generation and concept development.

Awards:

Diploma @ Guldägget

Guldägget
Blocked Words Ad (Eng) Blocked Words Ad (Swe) Blocked Words Outdoors (Swe)
We need trash

Client:

Håll Sverige Rent (Keep Sweden Tidy)

Brief:

The aim was to raise awareness of the organization among teenagers and that littering is an environmental problem.

Insight:

Litter is making our everyday so much easier. We couldnt live without it.

Concept:

We need trash. Payoff: “Those who do not use trash, don’t need to use trash cans”

My role:

Idea generation, planning, concept development, storyboarding, art direction/copywriting, casting and filming.

Awards:

Winner of Young Lions Sweden

Young Lions
Gröna Lund Bonanza
Youlive fashion

Client:

Fashion brands / Fashion weeks

Brief:

Fashion houses can’t invite everyone to their catwalk shows so how can brands engage a wider audience and offer them an authentic experience?                                                                                                                                                                                                        

Concept:

Virtually There

Idea:

Combining the YouLive platform with a brand, we propose that YouLive build physical catwalks in several locations around a specific city to create the buzz of a major fashion week. i.e Paris fashion week comes to Stockholm.                                          

My role:

Idea generation, planning, concept development, production of the demo clip.

Runway

This is how a runway could be set up, in a city, at the beach, anywhere. A 360 degree view equivalent or better than an actual front row seat.

Ambassadors

The opportunity to view the show through the selected YouLive ambassadors eyes.

Share your experience

The opportunity to take photographs live during the show and post straight to social media and blogs.

Live catalogues

Get more information about the clothes live during a show or save them to the catalogue for later.

Goodie bag

The chance to earn a goodie bag (special offers, merchandise, look books)

Interact and enhance the experience

The ability to interact with the bespoke animations designed specially for each range.

Find the next show

Find out when the next show is and where its located in your city.

Totally clips from the heart

Client:

Match.com

Insight:

People are having a hard time telling others about themselves.

Concept:

Totally clips from the heart

Idea:

Gather your favorite Youtube clips and match them with others. A solution for match.com users to avoid writers block.

My role:

Idea generation, planning, concept development, art direction/copywriting and animation.

Pac-Walk

Client:

New Balance

Insight:

Lack of everyday exercise could be based on the fact that its boring to walk the same route all the time.

Concept:

Pac-Walk

Idea:

By utilizing the city's street-grid Pac-Walk transforms the classic Pac-Man into a physical game.

My role:

Idea generation, planning, concept development, art direction/copywriting.

Play by walking Compete

Have fun, be active, compete with your friends by walking the extra mile.

Unlock

Maybe you'll earn enough points to get access to buy exclusive New Balance edition shoes.

Themespot

Client:

Hyper Island, April 2001 (Application to the Interactive Art Director program)

Brief:

With a digital solution solve a problem within the category: Music

Insight:

Due to the easy access of music of all kinds, we dont appriciate it as much as we used to.

Concept:

Themespot

Idea:

An application that allows users to tag specific music to places and circumstances they think fits to enhance the experience.

My role:

Everything.

Safe & Sound

Client:

Parents all around the world.

Brief:

Goodby Silverstein & Partners brief: In 24 hours; solve any problem of our choice by engaging all five senses.

Insight:

Kids are not super excited about brushing their teeth.

Concept:

Beat-Brush

Idea:

“Musical” toothbrush

My role:

Idea generation, concept development and production of the movie clip.

Beat-Brush Beat-Brush blueprint Beat-Brush playing

Utilising the gyroscope operated sounds built within the product, melodies and tunes can be composed and recorded whilst brushing. Each turn or shake of the brush will generate a sound bite.

Beat-Brush toothpaste

A range of different instruments / sounds can be accessed by screwing the caps of the related toothpaste range to the bottom of the brush.

Beat-Brush app

Brush times can also be tracked by parents suspicious of whether their child has brushed their teeth sufficiently.

Like A Bumb

Client:

Mankind...

Brief:

Talk to a younger audience about global warming.

Insight:

It’s not what you DO, it’s what you DONT do that saves the world. Bumbs are the most sustainable people on earth. Do less to save mankind.

Concept:

Like a bumb (Internet memes)

My role:

Idea generation, strategy, concept development and art direction/copywriting.

Like a bumb
Svenify

Brief:

In 24 hours: develop a new strategy with focus on 2014 for NSU’s digital communication of Sweden towards NSU’s key target group.

Insight:

One of the easiest ways to learn and understand another culture is to get it presented in a familiar context to be able to see the difference.

Concept:

Svenify

Idea:

Give outsiders exclusive insights into swedish values and behaviors by transforming familiar scenarios.

My role:

Idea generation, branding, strategy, concept development, scripting, film directing and production.

Personal Shopper

Client:

Blocket.se (Swedish Craigslist)

Question:

How can we offer people a way to shop more spontaneous online?

Concept:

Blocket Personal Shopper

Idea:

A campaign that gives you your own online personal shopper.

My role:

Idea generation, planning, strategy, concept development, art direction/copywriting, design and animation.

8-bit

Client:

MTV

Brief:

Create a 10 second art break.

Concept:

8-bit old-school

My role:

Idea generation, design and animation.